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Speakers

More than 20 mobile marketing and micro-location experts from leading teams, leagues, brands, agencies, and startups share early insights and experiences with proximity technology. #SportsConf: Beacon takes place through a series of interactive Google+ Hangouts with ample Q&A from live viewers.

Priya
Narasimhan

CEO & Founder,
YinzCam

Kevin
Cote

Sr Dir. of Digital,
Golden State Warriors

Alex
Bell

CEO & Founder,
Sonic Notify

Matt
Restivo

Dir. of Product,
NHL

Tom
Andrus

SVP & GM of AXS,
AEG

Chip
Foley

VP of Technology,
Barclays Center

Steve
Alleva

E. Dir. of Ticket Ops,
Georgetown Athletics

Kevin
Hunter

COO,
Gimbal

Steve
Reese

CIO & VP,
Phoenix Suns

Brent
Hieggelke

CMO,
Urban Airship

View entire list of
speakers and moderators

Why Beacon?

The ability to pinpoint location and serve contextually relevant content via low-cost Bluetooth sensors is revolutionizing how retailers, event organizers, and sports teams communicate and build relationships with fans.

The sports and active lifestyle industries present compelling use cases for this exciting mobile technology, but it’s critical we share best practices that enhance the fan experience while respecting privacy. This is why we gathered industry experts to offer actionable insights and to answer your questions.

Topics discussed

  • Use cases and applications
  • Messaging and content strategy
  • Fan profiling and segmentation
  • Security and privacy concerns
  • Enterprise beacon deployment
  • Sponsorship activation programs
  • Go-to-market strategy guidelines
  • CRM and database integration
  • Outside stadium opportunities

Conference Details

This online event showcases the top minds in sports and technology for a half-day of learning and networking surrounding proximity technology and sports. Google+ Hangouts consist of educational presentations on specific beacon-related topics, real world case studies from teams and beacon startups, interactive panel discussions, and a ton of Q&A.

Agenda and Format

*Eastern Daylight Time (EDT)
  • 11:00am – Opening Remarks
  • 11:05am – Beacon 101
  • 11:40am – Winning Mobile Moments
  • 12:15pm – Beacon + Basketball
  • 12:50pm – Beacon & Sponsorship
  • 1:45pm – VIP Fan Retail Experiences
  • 2:20pm – Data Security & Privacy
  • 2:55pm – Enhancing Fans In-Venue
  • 3:50pm – Enterprise Deployment
  • 4:20pm – Closing Remarks

Reasons to purchase

  • Get exclusive look at early results of iBeacon in sports
  • Q&A with beacon experts and sports professionals
  • Virtual format is both convenient and affordable
  • Juggle work demands with conference attendance
  • Analyze the best sports use cases for beacon technology
  • Advice from executives of leading beacon startups
  • Access to global community of sports tech professionals
  • Understand opportunities surounding this new technology
  • Learn from case studies, panels, and presentations
  • Download beacon whitepapers, reports, and materials
  • Gather key industry insights and learnings to share

View detailed agenda
including descriptions and speakers.

Attendees

Join the growing list of digital executives, technologists, and marketers who participated in #SportsConf: Beacon. Registration gives you access to the international #SportsConf community for networking, all presentation materials and over 5 hours of on-demand educational videos.

Participating Companies

Trend Report

"The Rise of iBeacon and Proximity Technology" is the first installment of our new series of reports that will get you up to speed on specific trends in the fast-paced landscape of sports, social media, and technology.

In this comprehensive 39-page report, we address the unique opportunities and challenges that beacon technology presents to the sports industry.

To buy the report or watch #SportsConf: Beacon video-on-demand, please visit the Hashtag Sports reports website for additional details or click below.

Hashtag Sports

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